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Fall Season in Full Swing!
In case you missed our first one, Times Intermission is the Live Entertainment Advertising Team’s newsletter that aims to keep the industry up-to-date on some of our keenest insights into The Times’s newspaper and digital products.

On September 7, The Fall Preview issue of Arts & Leisure hit the stands with a record-setting 114-page section. And this is only part of the story. In addition to the beautiful print section that showcased over 20 full-page ads, our newsroom provided a great digital experience by presenting the online data interactively.

Take a look at The Times 100 link below and mark your calendars with the events that excite you the most.

HOT OFF THE PRESSES: Check out the redesign of the home page of NYTimes.com where we just launched “Watching,” a new feature that will keep an eye on developing and breaking news from The Times and other sources. Also, scroll down a bit to the spot below the MOTH (middle of the home page) to see the beautiful new ad unit, the belt.
Best Regards,
SHARI, KATHY and BOB

THE TOP LIST

1. Print Subscribers
859,700 print subscribers
have been subscribing to the paper
for over 2 years. Now that’s loyalty!

 

 

2. AUDIENCE
The Arts section of NYTimes.com was visited over 4.3 million
times this past August. During the same time period the home page
of the site was visited over
74 million times.

 

 

3. Tablet
NYT tablet readers are over
3 times as likely to purchase
tickets than general tablet owners,
with a total index of 306.

Sources: comScore TabLens 3 Month Avg - July 2014; AAM Publisher’s Statement, March 2014; Webtrends, August 2014

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